Driving revenue through upselling at Lago Lago

Lago Lago is a boutique waterfront festival that transforms a music weekend into a full-scale getaway experience. With tiered accommodations, wellness packages, water sports, restaurant experiences, and merchandise, the festival is a prime example of revenue growth through upselling and flexible ticketing.

15 September 2025

4 min. read

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Background

Lago Lago was launched in 2022 by Chasing the Hihat at the Stroombroek nature area in Braamt. Set by the water, the festival transforms its surroundings into a vibrant playground where visitors can enjoy music and relaxation among the trees and at beachside stages. The festival has always aimed to create a multi-layered experience rather than simply a music event. Festivalgoers come for the music, but they stay for the full weekend experience. In order to sell and manage all the products and packages they envisioned, the Lago Lago team needed a ticketing provider that offered them the specific tools they needed.

Expansion and Growth

The popularity of Lago Lago has grown steadily year over year, turning it into a mainstay of the Dutch festival landscape. Its combination of nature, music, and personalised experiences has built a loyal audience. The festival’s continuous growth has allowed the organisers to expand their offerings while maintaining the intimate and premium character that defines the event.

321 %

Increase in tickets and products sold (2022 - 2025)

890 %

Increase in ticket turnover (2022 - 2025)

Challenges and Solutions

Managing complex upselling for multiple product types

Lago Lago offers an extensive list of optional products: tiered accommodations, restaurant reservations, wellness packages, water sports, and merchandise. Managing these different sales flows, time slots, and capacities in a single system required a flexible solution.

Solution

A custom shop with integrated upsells

Weeztix powers a custom-built ticket shop that presents all optional products in a clear, structured flow. Entrance tickets, tiered accommodation and transport from various hub cities could easily be sorted out in the ticket shop. Additionally, packages for restaurant, wellness and water sports were made available for purchase through an integration with Lago Lago’s own event app, giving attendees a simple way to enhance their weekend.

Integrating crew accreditation and data processing

Lago Lago needed smooth crew and accreditation management to handle on-site staff efficiently and ensure that parking, access, and briefings were streamlined. They also wanted to integrate with their preferred event marketing platform to boost their reach.

Solution

Seamless integrations with In2Event and Arenametrix

Our open API technology means Lago Lago can seamlessly integrate their ticketing with any other platform. With In2Event, Lago Lago can manage crew credentials, send digital briefings, and automatically match parking tickets to staff members (for instance). Meanwhile, Arenametrix processes all collected visitor data, allowing the team to analyse and retarget their diverse audiences across genres and experiences. By sharing detailed visitor data with Arenametrix, Lago Lago can optimise its marketing efforts, ensuring that the right messages reach the right communities and driving repeat attendance.

Maximising revenue while maintaining affordability

Lago Lago wanted to keep its main entry ticket affordable while increasing revenue through additional experiences.

Solution

Strategic upselling and data-driven shop design

By taking advantage of Weeztix’s flexible upselling tools, Lago Lago encourages visitors to customise their experience. Offering products that cater to different budgets not only boosts revenue but also enhances visitor satisfaction, as guests can create a weekend that matches their interests and spending comfort.

Conclusion

“

“Weeztix gives us the support and flexibility to find creative solutions for complex events.”

Rob Simon from Lago Lago

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Ticket support

Ticket shop

Tracking

Dashboard

Door management

Support

Integrations

Finances

Secondary Sales

Festivals

Food & Beverage

Exhibition

Business

Club Night

Sports

Concert

Theatre

Venue

Case Studies

Knowledge Base

Help Centre

Blog

Webinars

Industry events

Organiser support

Ticket support

Driving revenue through upselling at Lago Lago

Background

Expansion and Growth

Challenges and Solutions

Managing complex upselling for multiple product types

Integrating crew accreditation and data processing

Maximising revenue while maintaining affordability

Conclusion

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