The event industry is growing more competitive every year, often with several events or festivals taking place in the same weekend. As production costs rise, organisers need to run sophisticated and cost-effective marketing campaigns to stay on top. As a result, it’s common to see a single event relying on many tools for its marketing:
- Mailing tools, such as Mailchimp and/or Brevo
- WhatsApp and/or SMS messaging tools, such as Messagebird or Twilio
- Google Analytics, to understand website traffic
- Adwords, Meta and/or TikTok paid advertisement dashboards, and social media accounts
- Spreadsheets and/or a basic CRM to analyse client data
For a small event team juggling everything from artist bookings to production to marketing, the challenge isn't just working across all these tools; it's maintaining an overview of all your data, keeping it up to date and making confident decisions based on it. That’s hard when each tool only tells you part of the story.
Gigz is a CRM and CDP for events that brings all your marketing insight into a single place: your website data (similar to Google Analytics), your advertising data, and your customer data, together in one total overview. Better still, Gigz is where you act on it too. From the same platform, you create your Meta ads, build your landing and pre-registration pages, and message your customers by email, SMS, and WhatsApp.
Around 95% of your marketing happens in one tool, instead of five or more separate environments. And because Gigz sees your ticket sales alongside the campaigns that drove them, it does more than save you time: it shows you exactly what generates your revenue, so you can put your budget where it pays.
Here's what event CRM and CDP software actually does, when it's worth adopting, and why Gigz works particularly well for Weeztix clients.
What we've learned
After a decade of working alongside event organisers, one theme comes up again and again: the marketing itself is rarely the hard part. Making sense of the data behind it is.
Organisers consistently tell us the same things. They want to understand their audience more deeply. Basic statistics like average age or gender split are already visible in Weeztix, or any ticketing system, so the real gap sits beyond those numbers: what kind of visitors they attract, what those visitors prefer, which of them come back, and what actually brings them back. Answering questions like those means combining several data sources into one holistic view, and that's exactly where most setups fall short. When your ticketing, website, and advertising data live in separate places, building that complete picture by hand is slow and difficult.
That difficulty has knock-on effects. Without a clear view of who your customer is, judging what works and what doesn't becomes guesswork, so real budget goes into marketing whose impact stays blurry. Many organisers also tell us that juggling five or more separate tools leaves them certain they're underusing them, and running a fraction of the marketing they know they could. Add to that data scattered across Excel, social dashboards, and ad platforms that take hours to reconcile, and rising opt-outs from sending every subscriber the same message, and a familiar picture emerges.
All of these tools are capable of getting the job done, but they aren’t connected, and value is leaking away through the gaps between them. Ideally, you need something to bring these fragmented tools together.
What an event CRM and CDP actually is
A CRM (customer relationship management system) is a single place to store, structure, and analyse everything you know about your audience. For an event organiser, that "everything" is specific: your ticketing data, your pre-registration data, and the various spreadsheet and newsletter lists you've built up from sign-ups and win-campaigns over time. In other words, all the data your audience actively hands you through a form of some kind, held in one system rather than scattered across dozens of files.
Gigz goes a step further by also acting as a CDP (customer data platform). Where a CRM organises the data people give you directly, a CDP quietly builds on it by logging how they behave, tracking how each visitor engages with your site, your ads, and your campaigns, with no form-filling required on their part. As a result, every profile deepens over time.
The distinction between a CRM and a CDP:
- A CRM gathers the data your users actively provide (their ticket purchase, their newsletter sign-up, their details on a form).
- A CDP logs how your users behave, without any active input from them (the pages they visit, the ads they click, the way they move toward a purchase).
Gigz brings both together, so you understand not just who your audience is, but how they actually engage with you.
Why start with Gigz?
If the pains above sound familiar, bringing your CRM and CDP together in one place is usually the turning point. It earns its place in four clear ways.
- Far better insight into your audience. You gain a genuine understanding of who your clients are and how they interact with your brand, well beyond the basic statistics your ticketing system already shows.
- Sharper, better-timed campaigns. You can personalise your messaging to specific groups within your audience and time each campaign to land at exactly the right moment, keeping opt-outs low and lifting your results.
- Everything in one environment. Your data analysis (ticketing, website, and ad statistics), your messaging (email, WhatsApp, SMS), your advertising (Google Ads, Meta, TikTok), and your pre-registration all live in a single place, rather than across five or more separate tools.
- Safer, and far less manual work. With all your data held centrally, you remove constant importing and exporting between sources, saving time and keeping your data secure and consistent.
In short, combining a CRM and a CDP takes you from reacting to your data to acting on it with intent.
How Gigz works as event management software
Plenty of CRMs exist, but very few tools are a genuine CRM and CDP in one, and even fewer are built specifically for events. That combination is what sets Gigz apart. In practice, it brings five things into a single platform that you'd otherwise spread across a stack of separate tools:
- Your ticketing statistics, in place of exports into Excel or a separate CRM.
- Your website statistics, in place of a standalone Google Analytics dashboard.
- Your advertising, to see performance of Google Ads, Meta, and TikTok campaigns in place of each platform's own manager.
- Your messaging, for email, WhatsApp, and SMS, in place of tools like Mailchimp, Brevo, MessageBird, or Twilio.
- Your pre-registration pages, in place of a separate landing-page builder like Unbounce.
Here's how it all comes together.
Its own pixel with insights the ad platforms won't give you
Gigz provides its own pixel tracking. This is the engine behind the CDP: it builds a profile of each visitor from how they actually behave, and lets you act on that behaviour through channels beyond paid advertising. For example, if a past attendee visits your site for a new event while holding off on a ticket, you can trigger an email campaign to bring them back, something the standard ad pixels alone keep out of reach.
Create your campaigns and ads, all from Gigz
Gigz includes a fully integrated emailing tool. You build and send your email campaigns directly from the platform, from your own domain, with no additional costs. The same applies to WhatsApp and SMS: connect your WhatsApp for Business or Twilio account, and create and send campaigns from the same place. You can even build and manage your Meta and Google ads from within Gigz by connecting your advertising accounts. This is where that 95%-in-one-tool promise really shows: from insight to audience to the campaigns and ads themselves, your whole marketing operation runs under one roof.
Your best audience is the one you already have
Growth doesn't always mean chasing new buyers. Your warmest, highest-converting audience is the one that's already bought a ticket from you. This group knows your events, trusts you, and is far more likely to engage than someone hearing about your event for the first time.
Gigz helps you activate the data collected in your ticketing to turn every past buyer into someone you can understand, segment, and reach directly. This allows you to drive revenue more effectively.
From marketing spend to ticket sales, in one place
For most event organisers, the hardest marketing question is also the simplest: which of my spend actually led to sold tickets? When insights are spread across multiple tools, that question is hard to answer, so budget gets spent on guesswork, edition after edition.
Because Gigz keeps your advertising and ticketing in the same place, it closes that loop: you can see, campaign by campaign, which channels delivered real ticket sales and which just spent your budget, then put more behind what pays and less behind what doesn't.
Pre-registration pages in under a minute
With a few clicks, Gigz can generate fully designed pre-registration landing pages. It analyses your existing website for styling and builds a pre-registration page in under 60 seconds, ready to share on social media or embed in your own site. It's a fast way to start capturing demand before your ticket shop even opens.
Service that gets you started
A CRM is only useful once you actually use it, so Gigz invests two full days to get you up and running. Limited CRM experience or marketing knowledge is perfectly fine: support is there to help you launch strong campaigns from the start.
Why Gigz is a natural fit for Weeztix clients
Weeztix has grown into a platform offering several products, but the underlying vision has stayed the same: open-API tooling and no vendor lock-in. Gigz reflects that philosophy in two ways.
First, for Weeztix users specifically, the integration runs deep:
- Single Sign-On (SSO) lets you switch between your ticketing and CRM tools without friction.
- Real-time webhook integration means your data flows from Weeztix into Gigz multiple times a day, keeping your CRM current without any manual work.
The practical effect is that your ticketing and your marketing stop being separate worlds. The data you generate selling tickets feeds directly into the tools you use to understand and reach your audience.
Second, Weeztix is known for its fully open tools, and Gigz is no exception. Gigz integrates with more than twelve well-known ticketing providers, so if you ever choose to connect a different ticketing system, you can. There is no vendor lock-in.
Choosing the right software for your events
With so many CRMs on the market, the best one for your organisation is rarely the one with the longest feature list. It's the one that turns your marketing into measurable revenue.
As a genuine CRM and CDP built for events, Gigz does two things most tools leave you to piece together yourself. The CRM organises the data your audience gives you directly, while the CDP quietly builds on it by tracking how they behave, so you understand not just who your buyers are, but what actually moves them toward a purchase. Together, they turn your existing ticket buyers, your warmest and highest-converting audience, into revenue you can actively grow.
And because Gigz holds your advertising and your ticketing in the same place, it closes the loop between spend and sales that keeps most event marketing running on guesswork. You can see which campaigns genuinely drive ticket sales, and put your money where it makes sense. Instead of just hoping your marketing is working, Gigz allows you to measure, optimise, and grow, all in one tool.
Gigz is built with those realities in mind, which is what makes it a strong fit for event organisers who want the benefits of a CRM and a CDP, with the simplicity to match.
Curious whether Gigz is the right CRM and CDP solution for your events? Get in touch with the Weeztix team to find out more.
