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Powering stadium-scale events at Philips Stadium

Eindhoven’s Philips Stadion, the home of PSV, now hosts the 'Live at Philips Stadium' concert series, combining top-tier football operational complexity with large-scale festival demands. Managing 35,000+ visitors requires a ticketing solution that seamlessly handles standing, seating, skyboxes, and business areas while ensuring rapid, reliable gate access and individual seat selection for every fan.

23 July 2026
4 min. read
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Background

The Philips Stadion opened in 1913 and has been the home of PSV Eindhoven ever since, growing into one of the most recognisable football venues in the country. Alongside its role as a stadium, it has long doubled as a major concert location, most famously hosting Guus Meeuwis' ‘Groots met een Zachte G’-series for 17 consecutive years. Beyond football and large-scale concerts, the venue features skybox facilities and business areas designed for sponsors, corporate guests, and partner organisations.

Expansion and Growth

From 2026, the stadium opens a new chapter with Live at Philips Stadium, a concert series organised with This is Live Group running from early June to early July. The series will bring international headliners and Dutch artists to Eindhoven across multiple summer evenings, expanding the stadium's role as a year-round venue for music and live entertainment. For a venue of this scale, the ticketing determines how 35,000 visitors find their seats, how sponsors are looked after, and how the gates stay flowing on the night.

35000 +

Capacity per event

15000 +

Seats

5

Events

Challenges and Solutions

01

Letting fans choose their exact seat across a stadium-scale venue

With more than 15,000 seats spread across multiple tiers and sections, fans expect to know exactly where they will be sitting before they pay. A flat dropdown or block-by-block layout would feel restrictive at a venue of this scale.
Solution
A full stadium seating chart with individual seat selection

Weeztix powers a complete visual seating chart that maps every seat in the stadium. Fans can pan, zoom, and select their exact seat directly during checkout, giving them clarity and control over where they will be sitting. For the organiser, it is a clean way to manage availability across thousands of individual seats without resorting to spreadsheets or manual allocation.

02

Keeping 35,000 visitors flowing smoothly through stadium turnstiles

At a venue of this scale, gate throughput is everything. Manual checking is labour-intensive, so turnstiles help relieve pressure. If a turnstile fails to recognise a ticket, or a ticket that does not map cleanly to the venue's access systems, it can create queues that stretch hundreds of metres on a concert evening.
Solution
A direct integration between Weeztix tickets and the stadium turnstiles

Weeztix tickets work directly with the Philips Stadion turnstile system, allowing the stadium's existing access infrastructure to scan and validate tickets at full speed. Visitor flow is maintained at the pace the venue is built for, and the operational experience inside the gates stays consistent whether the event is a PSV match or a sold-out concert.

03

Serving a corporate audience with skyboxes, sponsor allocations, and business packages

A stadium of this scale relies heavily on commercial relationships, from companies booking skyboxes for group hospitality to sponsors and partners with seat allocations tied to specific packages. These buyers operate differently from the average fan: they often need an invoice rather than an instant card payment, and the organiser needs full control over which seats are sold to the public and which are reserved for commercial flows.
Solution
Skybox sales with invoice payment and granular control over business sections

Weeztix supports invoice-based payment for Skybox and business package purchases, removing the friction of card limits or upfront transactions for corporate buyers. On top of that, This is Live can define business sections in the seating chart and reserve specific seats for specific packages, holding them back from public sale and allocating them to sponsors or hospitality flows. Together, these tools create a single source of truth for both consumer and commercial ticket flows, and a checkout that matches how businesses actually buy hospitality, which in turn leads to larger ticket volumes per transaction.

Conclusion

“A venue like this needs ticketing that matches its scale, fans selecting their exact seat on a full stadium chart, turnstiles that keep 35,000 people flowing on the night, and a separate flow for skyboxes and sponsors who buy differently than the average fan. Weeztix gives us one system that handles all of that without compromise. And on top of that, the full-service team of Weeztix helped us out every single day in the busiest weeks leading up to the events.”
Jasper van de Wouw from This is Live

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