**After 15 years with publisher iMediate, Mitchel van der Heide is moving to ticketing company Weeztix. Starting in January 2026, he will take on his new role as Senior Account Executive & Partnerships, focusing on strengthening relationships with organisers and partners in the live industry. His arrival coincides with a significant moment for Weeztix: the ticketing provider recently expanded its suite of solutions to include cashless payments and crew accreditation.
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Joost Aanen, CEO of Weeztix, comments: “Mitchel brings a wealth of experience and a strong network. We’re rapidly growing and expanding our services with tools that truly help organisers move forward, so his timing is perfect.”

Mitchel began his career at iMediate in late 2010. In the year that followed, he built strong relationships and became a trusted name in the live industry. He was commercially responsible for titles such as EB Live and Entertainment Business, and worked closely with organisers and partners from the festival and events world via the EB Live Festival Guide. He also earned his stripes in the IT sector through his work for the IT trade journal ChannelConnect.

Regarding his move, Van der Heide says: “After fifteen wonderful years at iMediate and EB Live, it is time for a new chapter. Weeztix is an ambitious and innovative company that approaches the market in a fresh way with its ticketing, cashless, and accreditation services. I am really looking forward to contributing to that starting in January, and after 15 years of reporting on the industry, to now become a direct part of the industry myself and serve them as clients.”