Knowledge base

Articles with our partners with everything we know about organising events, (online) marketing and ticket sales.

The perfect event launch using AI

The execution of a successful presale campaign and how you can use AI to craft your strategy.

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A cashless guide for event organisers

Discover the benefits of going cashless for event organisers. Learn the differences between Open Loop and Closed Loop systems, how to use data to boost revenue, and the common pitfalls to avoid.

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Event Budgeting 101

In this article, we’ll share how to budget for large and medium events, as well as how to mitigate the risks and avoid pitfalls.

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Mastering event accred­itation

What exactly is accreditation? And how do you manage it most effectively for your events?

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How to optimise your ticket shop conversion rate

In this guide, we’ll show you how you can optimise your CVR and get the most out of your ticket sales.

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Increased ticket sales via online marketing

Learn how to sell your tickets through use of a variety of online marketing strategies.

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Three steps to more sustainable events

Together, Weeztix, Trees for All and Go ZERO collaborated on this practical guide designed to support organisers on their journey towards more sustainable events and production.

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Ticket sales strategies for clubs

Running a club means doing a lot at once. This guide is designed to help you do just that, based on the data, best practices, and what’s working right now for clubs like yours.

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Ticket sales strategies

Learn how to enhance your ticket sales and event engagement by adopting strategies tailored to your specific needs.

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Ticket sales strategies for festivals

To truly maximise your sales and build a loyal community, it’s important to have a clear and effective ticketing strategy.

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Using marketing platforms to boost ticket sales

Modern marketing platforms like Appic serve as centralised platforms for multiple festivals, clubs and events, which provide benefits for both visitors and organisers.

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Why use CRM in the enter­tainment industry?

The entertainment industry thrives on emotions, experiences, and lasting connections. But building meaningful relationships with audiences requires more than just sending emails or selling tickets.

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Self-serve event accreditation management: a comprehensive guide

What is event accreditation, when do you need it, and how does self-serve accreditation work? A practical guide to managing everyone on-site who isn't a visitor.

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